Our Story

Who Are We? And What Drives Us?

Based in beautiful British Columbia, Canada, the Regenurex team is a tight-knit group of passionate individuals who aspire to live an active, healthy life. We're a fun, friendly, and supportive bunch who have gone the extra mile (and then some) to make the dream of running a Canadian algae business a reality.

We're in business to allow you to unlock the power of Nature's Mightiest Antioxidant - making a healthy life accessible to all

Why Did We Start Regenurex?

Surrounded by mountains, lakes, and the ocean on Canada's West Coast, our founder James Irwin spent countless hours exploring the Great Outdoors. A biologist by training, with previous experience in algae biofuels, he became aware of algae's nutritional benefits. He read study after study associating algae with muscle, joint, skin, and eye health and decided to give it a try.

Within no time, many friends and loved ones were using Astaxanthin and felt like they could play and enjoy life to the fullest again! In 2009, James decided to start growing his own algae and was soon joined by his multi-talented wife Nicola, his tech-savvy business partner Shane Ladner, and our current CEO Dr. Curtis Braun. 

Our Promise:

Since we all use Regenurex on a daily basis, we are committed to providing the highest-quality product using all-natural, non-GMO ingredients, free from artificial additives & preservatives. We strive for zero waste and carbon-neutral production. Most importantly, we love helping our loyal clientele live a healthy and fulfilled life.

What Makes Regenurex So Special?

Our roots, our technology, and our passion. Read more about it in the Why Regenurex section.